Friday, May 7, 2010

The Millennials vs Gen Xers

There is a lot of talk about the Millennium Generation around the globe these days. And especially the differences between the Millennials and Gen Xers.

The Millenials are often called Gen Y in Europe. There is a real shift in attitude and priorities between the two generations. For Gen X is still very individualistic. It’s all about a challenging work and a performance-based culture. The Millennials (Gen Y) have a very different way of looking at the work environment. They’re very team-based, they really want to contribute to society, and their work/life balance is something they are not willing to give up. Millennials want more structure and mentorship. The challenge of employer branding is trying to understand that you have to brand yourself differently because that’s a different generation. They look for different things when they join a company and are motivated to stay by different things than the Gen Xers. For example, Millennials seek structure, training and collaboration. That’s why internships and rotational programs are so popular – Millennials see them as a structured an stimulating way of learning.

No comments:

Post a Comment